On the 21st of November, the designer Marina Raphael, celebrated the opening of her international brand’s very first Pop Up store. The young Greek-Austrian designer, offered the exclusive opportunity to experience the idea of a true concept store, which also embodied the festive spirit of the upcoming holidays, all in the heart of Athens, Kifisia, in 1 Panagitsas street.
Following Marina’s haute-couture aesthetic, the store, was adorned inside -as well as- outside with over 1 million Swarovski crystals, which elegantly reflected the brand’s unique artistry and philosophy. Magical looking hedge-men, were also there to greet the crowd and entertain everyone, as they set an amusing and light-hearted tone to the opening. Other than the latest FW19 Nostalgia collection, the brand presented 5 additional bags in the pop up store, which are part of its Holiday Collection, a collaborative collection with Greek Haute Couture Designer, Christos Costarellos, which is comprised of 5 bags and 5 outfits, all in rich black hues. In addition, the boutique offers customers the exclusive opportunity to personalize their Marina Raphael bags, by adding their initials in the form of glimmering Swarovksi crystals.
From the start of her journey, Marina, has always aimed to create products that are set apart by their highest quality and their classic design. However, she never neglects, to honor her family and her Swarovski roots, as she chooses to incorporate crystal details in every item she designs.
The Pop Up boutique, will remain open until the 31st of December, giving everyone a chance to visit and experience the brand, through an extra- glamorous shopping experience, with many festive happenings!